Advertising on DressageIT
Banner ads
DressageIT.com is the most popular dressage site in Queensland, and is becoming popular in other Australian states as well. The message board forums are growing exponentially and provide an ideal location for promoting equestrian businesses of all types.
We have decided to open the main message board page to advertising to help defray the cost of maintaining the site and its message boards, which are providing an excellent medium for communication between all participants in the sport in Queensland and Australia.
Advertisement Size and Position
Advertisements currently on offer are 120px wide and 240px high, and are placed on the right-hand side of the page. At this time (February 2007) the page that will carry the advertisements is being viewed over 2000 times a day. You may like to place a long-term, low frequency advertisement, or a short, high-frequency campaign to advertise a special event or promotion.
Your Campaign
The system we have chosen to manage the advertisements is very flexible. You may have as many advertisements as you wish, and you control the number of times each advertisement appears. This allows you to manage your budget and avoid extra charges if the page where the advertisements appear becomes more popular. For example, you may decide that each of your two advertisements should appear no more than 5000 times per month. We can tell the software this, and it will schedule your advertisement’s appearance on the pages to match the requirements.
Campaigns can last indefinitely, or for a specific time such as a week or fortnight or until the end of an event. You decide the length of the campaign, the number of different advertisements to be used, and the frequency of those advertisements.
Costs
Cost per advertisement is AUD15 per 1000 impressions per month, excluding GST. An impression is a view, which means that the advertisement has been loaded onto a section of the web page that is currently visible to the viewer.
Management
Each advertiser has login access to all relevant campaigns, and can follow the statistics, which are updated hourly. You can follow your campaign closely, and fine-tune it if necessary during the campaign period. Click on the image on the left to see a full size version of the on-screen report. Tab-delimited reports are also available for opening in Excel.
All impressions of each advertisement are logged by our software, and listed in the on-screen and e-mailed reports. To ensure that only advertisements that have actually appeared on the viewable section of a viewer’s screen, a small image is inserted into the graphic, and it is this image that is recorded. Also, we are able to set a time frame in seconds within which a second viewing of the same advertisement doesn't get logged. For example, if we set that period to 300 seconds, no subsequent viewing of the advertisement will be added to the number of impressions for the advertisement.
Contact Us
For more information, or to place an advertisement, please e-mail Ann Clarkson on
